Website: VALS Survey

Website: VALS Survey

1. Results from my survey:

Your primary VALS type is Innovator, and your secondary type is Experiencer.

The primary VALS type represents your dominant approach to life. The secondary classification represents a particular emphasis you give to your dominant approach.

2. The basic tenet of VALS is that people express their personalities through their behaviors. VALS specifically defines consumer segments on the basis of those personality traits that affect behavior in the marketplace. Rather than looking at what people do and segregating people with like activities, VALS uses psychology to segment people according to their distinct personality traits. The personality traits are the motivation—the cause. Buying behavior becomes the effect—the observable, external behavior prompted by an internal driver.

3. I found the results of my survey to be pretty much what I would expect. I learned nothing new about my behavior.

4. This information about me could be valuable to a marketer as they would know a great deal about my potential buying behavior and how to be my next product of choice.

5. I would be interested in learning more about this method and how a similar model could be used to assist my line of work in the nonprofit world.