Website: Claritas Target Market Research
1. The site is very cluttered and has too much information on the main page.
2. The amount of information offered at no cost is astounding. I would normally expect to have to pay for this amount of information.
3. The information is frighteningly specific. I clicked on many zip codes and found the site to be spot on in the information it provided.
4. I liked their value statement and found it to be very appealing: “To be trustworthy, unbiased, collaborative, insightful and passionate in everything we do. To serve clients by providing simple, open and integrated solutions.”
5. I also liked that they offer the customer the ability to speak to a live rep by clicking on the link online. That makes their service a lot more personal than most websites offering a product for sale.
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