Chapter 6, Question 2.1: How could www.btoonline.com help define a target market and develop a marketing plan?
The site is packed with information and resources to help marketers define their target market and develop a marketing plan. With the presence of blogs, the marketer would have access to others in the field to discuss new trends and tactics to also aid in these areas.
Other than that, I don’t believe the site would be all that helpful to a marketer.
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