Chapter 7, Question 7.2: Compare how women’s clothes are markets on Target and JCPenny’s websites. Which site is more designer focused and which is more brand focused? Which company’s approach will appeal to the 25 – 35 age group?
Targets website is cooler and much more hip than JCPenny’s website and they seem to offer women more choices. Target is definitely much more designer focused and JCPenny’s site has more of a focus on brand. I believe that Target would have a better chance to appeal to the 25-35 age group.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment