Chapter 12, Question 2.1:

Chapter 12, Question 2.1: What kind of marketing channel functions can be performed over the Internet? Why do you think so?

I believe that all marketing channel functions can be performed over the internet. In fact, I think it’s probably easier to perform most of the channels via the internet. The infrastructure to promote, contact, deliver, finance, sort, negotiate sales of products is already in place and provides the marketer a much easier (one step) process to sell their products. Logistically, most products require an outside vendor to ship the product to the consumer and a warehouse to store and sort the product, some products like gift cards, photo enhancement, software, movies, and music are stored online and available to the customer directly.