Chapter 10, Question 5.1: Describe how some product adoption rates are affected by…
Complexity: Blackberrys (my mom hasn’t figured out hers yet), Computer programs and operating systems, PCs, complex video games, etc. I rarely find any product complex.
Compatibility: Condoms, birth control pills,
Relative Advantage: High Definition Televisions, Digital Cameras, cell phones, hybrid cars, low interest-rate loans and credit cards,
Observability: ipods, cell phones, sunglasses, glasses, purses, strollers, jeans, shoes, etc.
Trialability: soap, toothpaste, candy, gum, soda, prescription drugs, non-prescription drugs.
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