Chapter 9, Question 4.2:

Chapter 9, Question 4.2: How does Hormel use its website to promote its store brands? Is the site designed more to promote the company or its brands. Check out Spam’s website – How doe you think Hormel is able to successfully sustain this brand that is often the punch line to a joke?

Right on the homepage it has all of its brand’s images ready to be clicked on and they encourage the viewer to learn more about each brand. The site is designed to both promote the company and its brands. I honestly don’t know how Hormel is able to still sell SPAM. It’s gross. They seem to use testimonials and the longevity to promote the product and obviously still have a market for their product by offering a great deal of depth to that product line.