Chapter 11, Question 2.1 Describe a bank branch manager’s list of implications of intangibility.
Curb appeal of the building.
Availability of parking
Weather barriers (snow removal, awnings to block from rain, etc.)
Physical appearance of staff
Cleanliness of the facility
Appearance of security and safety
Openess
Friendliness of staff
Décor
Lighting
Comfort of seating area
Speed of service
Organization of services (making sure that placement of services are logical).
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment