Chapter 5, Question 4.2: Describe the level of involvement and the involvement factors likely to be associated with buying a new computer. Does Apple’s website simplify or complicate this process for the average consumer?
Buying a new computer would likely fall into the extensive decision making category. A computer is a high-end purchase with a great deal of risk and requires advanced knowledge to compare and contrast the items versus other items on the market. Consumers who do not normally stay up to date on technological trends would also need to research the changing market since their last computer purchase to ensure they are matching their needs with the products currently offered.
Apple.com’s website is not the most user-friendly site for purchasing computers – primarily because they sell and promote so many other products (ipod, itunes, AppleTV, iphone, etc). When visiting the site, it is difficult to even locate where computers are sold. However, when you get to the computer store, they make the information easily available for consumer education for purchasing the right product.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment