Chapter 6, Question 3.1:

Chapter 6, Question 3.1: Why is relationship or personal selling the best way to promote in business marketing?

For many items, especially high-risk and high involvement decision products, it is preferable to use relationship marketing or personal selling to market products. These methods are also great for business marketing as it allows the marketer to build longer-term relationships that can contribute to return business. This approach also allows the marketer to address questions, concerns, doubts, and would stand a better chance to close the sale.