Chapter 7, Question 4.3: Is it possible to identify a single market for two distinctly different products? Ex. How substantial is the market comprised of consumers who use Apple and drive VWs? Other product combinations that would interest a single market?
Yes, it is possible to identify a single market for two very different products. Members of a market might hold similar beliefs and interests and the products they buy define their market. For example, a consumer of thrift store clothing and hot pink hair coloring might also be a target market for a vegan bakery.
Consumers of Propel fitness water could also be a target market for New Balance Shoes.
Proactiv Solution skin care products could also be a target market for Covergirl makeup
Alienware computers Outerspace phones?
Specialty luggage tags high-end neckties
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