Chapter 5, Question 6.1: Initiator, influencer, decision maker, purchaser, or consumer. In your family who is the above in the following products?
Pizza Hut: Initiator = Me if I don’t cook, influencer Chris, decision maker = Me , purchaser = Chris and me, and consumer = both of us.
A summer vacation: Initiator = Chris, influencer = Chris, decision maker = Me, purchaser = Me, and consumer = Both of us
Fruit Loops: Initiator = Chris, influencer = Chris, decision maker = Chris, purchaser = Chris, and consumer = Chris
AnF Sweater: Initiator = me , influencer = me, decision maker = me, purchaser = me, and consumer = me
Golf clubs: Initiator = me, influencer = me, decision maker = Me and Chris, purchaser = me, and consumer = me
ISP: Initiator = me, influencer = me, decision maker = me, purchaser = me, and consumer = both of us
New Car: Initiator = me, influencer = me, decision maker = both of us, purchaser = both of us, and consumer = both of us.
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