Vermont Teddy Bear
1. Did Vermont Teddy Bear act socially irresponsible?
Yes, as Vermont’s Governor pointed out, the “Crazy for You” teddy bear was very insensitive and it stigmatized those suffering from mental health problems. The company could have acted more responsible by donating a portion of the profits to increase mental health awareness.
2. Was the controversy a positive or a negative for the company?
A positive. Although some people may have been turned off by the bear, it increased visibility for the company. It is unclear, however, if their initial profit boom from their insensitive campaign will continue to add to growth for the company or if the negatives from this controversy will outweigh the positives.
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1 comment:
I agree...there are many other ways to express the same message. Not good thinking on their part!
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