Chapter 3: 5.1

5.1: How are the following corporations going to continue growth as the baby boomer generation continues to age?

A: Bally’s Health Clubs:
- they may begin promoting the benefits of physical fitness to an older crowd.
- They may begin offering classes specifically designed for baby boomers.
- They could offer reduced rates for specific hours of entry that would have broader appeal to baby boomers as they retire (e.g. 8-12 PM memberships, etc.).

B: McDonald’s:
- Could offer time specific discounts for older people (e.g. discount from 7-12).
- Might offer new products specific to older consumers
- Maybe they could even offer a McPharmacy within their stores??

C: Whirpool Corp:
- They may introduce programs for older Americans to purchase their products at a reduced rate or with financing incentives.
- They could bring more new, age-specific products to the market designed specifically for the older generation.
- Use brand preference in their age specific marketing plan.

D: The State of Florida
- They will continue to make Florida the nation’s hotspot for retirees.
- They would need to remake their image as a place for old people. This would help them attract younger retirees who view Florida negatively.
- They could offer new attractions and programs specifically designed for the baby boomers impending boom to Florida.
- Heavily invest in infrastructure – roads, buildings, public transportation, city services, etc. to offset the potential influx of new residents.

E: Target Stores:
- Build many new stores in Florida!
- Offer baby boomer conveniences (drive thru pharmacies, in-store clinics, etc.).
- Provide discount days for seniors (10% on Tuesday mornings).